Chapter 4: Add more content…
Sunday, July 26th, 2009 Blog, Real Estate, SEO by adminChapter 4: Add more content, such as a blog.
Blogging can draw users to your site by giving them something interesting to read. If you schedule a weekly special topic or realtor-related tips, your readers are likely to check back so they won’t miss any of your information. Because real estate is a topic about which many people are uninformed, a bimonthly question-and-answer day could make your blog stand out.
Fresh updates to your site will also bring search engine robots to your site regularly. This will help your new additions to be indexed in a more timely fashion.
FTP servers are also very helpful tools in the web world. These servers are computers that allow you to use FTP in order to accept uploaded files. Depending on which software you used to create your web pages, you may or may not need FTP. When using FTP, you will probably see a display with a split window. One side will be your side and the other will be the FTP side. You will move your computer’s files to the area where your website is stored. The FTP computer will then publish your files on your website.
If you are looking for a free FTP server, try here: www.filezilla-project.org.
Or visit this site for a selection of free servers: www.sofotex.com/download/FTP_Software/Ftp_Servers/. Among all these, one will fit your needs. Using an FTP server is one of the easiest ways to update your site quickly and frequently.
Next, let’s take a look at social networking. While this is a new trend, it can give you big benefits. The more people you can get to visit your site, the better your business is likely to fare.