Chapter 5: Explore social networking sites…
Sunday, July 26th, 2009 Blog, Real Estate, SEO by adminChapter 5: Explore social networking sites to see how they can benefit you.
Advantages of Social Networking Sites and Other Real Estate Sites
You need as many links to your site as possible. Check on every last one to be sure it is legitimate. Link farms are NOT trustworthy; they offer you 1000-10000 links within hours for the low cost of $19.95, but like most extraordinary offers, this one won’t help you. In fact, it will cause search engines to snub your site. Search engines can tell when links are illegitimate or odd.
You can get helpful links to your site through or a www.activerain.com blog or through a www.MySpace.com account for your real estate profile. You should put your site out there in the virtual world as much as possible. Profiles work like advertisements on the web, so pursue them. Build up your profile portfolio through sites such as Trulia, Zillow, or any major sites related to real estate. Get your link on as many real estate sites as you can.
Social networking can really give your business an edge; the more people talk about your realtor service, the more customers will come your way. Word of mouth is the single most influential form of advertisement, no matter what industry you are involved in. By working with other professionals, you build credibility and gain valuable knowledge. If you are the top realtor in your area, you can present yourself as a mentor of sorts to realtors in distant communities (as long as they don’t compete with you). This will make you the go-to person for real estate answers and business.
If your site is fully prepared and set up, there is one last step to take in order to get your site to the top of its rank.
Look at the #1 site in your industry for the keyword you want. Find out how many backlinks it has, and make it your goal to accumulate more backlinks than the competitor. This will put your site in a position where it can reach many more people and draw in many more potential customers than your competitors.
Conclusion
Proper SEO is of the highest importance to websites. In the competitive field of real estate, you need a website that will be easy to find and attractive to clients. By using proper keyword techniques, you will ensure that your site isn’t lost on the Internet. A site that has good internal linking as well as backlinks will look trustworthy and be easy to navigate. Adding fresh content and taking advantage of social networking opportunities will keep your site current and interesting.
Using good SEO techniques can make all the difference in how your site ultimately performs.